EDUCATION

King’s Business School, King’s College London, UK, 2023

Master of Science, Marketing – Distinction

King's College London, UK, 2016

Bachelor of Arts, History – First Class Honours

South Hampstead High School, London, UK, 2009 – 2013

EXPERIENCE

SEP 2020 – Present

World Bank Group, Pakistan Country Office - Marketing & Communications Manager

SEP 2018 – AUG 2020

World Bank Group, Pakistan Country Office - Communications Associate

OCT 2014 – Present

The Philadelphia Stories – Music Journalist, Producer & Host

I produce, edit and present my own live weekly music and interview show The Philadelphia Stories. Starting with King's College London's Student Radio Station, The Philadelphia Stories is now an independent podcast and radio programme. Proud to have interviewed several celebrity personalities including Olivier Giroud, Stanley Johnson, Per Mertesacker and Victor Lownes & Marilyn Cole Lownes. More on the way while you listen to your hearts' content here.

OCT 2016 – JULY 2018

Hill + Knowlton Strategies – Junior Account Executive

Worked with clients including Dolby, Huawei, Wipro, NCR, and previously GoDaddy and Intermedix, working on projects & campaigns, including Huawei’s P10 launch Saatchi Gallery exhibition, contributing to brand strategy development. Developed relationships with journalists across nationals, tech and lifestyle publications. Researched and wrote editorial content. Developed and published weekly social media content for Dolby Twitter and Huawei Global social channels. Responsible for social media data analysis & insights on Huawei’s Global channels, delivering reports on KPI metrics and strategy to head office. Responsible for quality assurance of editorial and social media content. Managed and coordinated EMEA market teams across Dolby.

Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is part of WPP, one of the world's largest communications services groups.

APR 2014 – MAY 2016

King's College London History Society – Marketing Officer & Muse Magazine Consultant

Spent two years as peer-elected Marketing Officer for KCL's largest student-run society, publicizing the society's careers information, projects, social & academic events. Handled all social media outlets: Facebook, Twitter, Instagram and Wordpress, and managed fortnightly newsletters. Responsible for complete redesign and expansion of our website, and assisted in editing & recruiting for Muse Magazine, online magazine supported by KCL History Society.

AUG 2015 – SEP 2015

GSMA – Media Intern at Mobile World Live

At the global mobile association for mobile operators, I managed a self-produced project on Student Mobile Lifestyle on behalf of MWL, online communications hub for the global mobile industry. Having conducted a survey of over 100 mobile phone users aged 16-25 on mobile phone behaviour, use & their technology wish-lists, I wrote & assembled a report on 'The Voice of the Future' and interviewed 4 students on-camera.

JUL 2014 – AUG 2014

MOFILM – Intern

MOFILM is a leader in people-powered marketing, democratizing creativity and connecting brands to their global community of filmmakers and creatives. I reported directly to Silja Frey, Project Director on programmes such as the Guinness Africa Filmmaker Competition and Unilever Academy for African Filmmakers, as well as for Coca Cola. Assisted Account Managers with video editing and event planning for their biggest annual event.

APR 2012 – APR 2013

South Hampstead High School – Deputy Head Girl

Enabled transition to renovation split school between two campus sites, & ensured constant communication between teachers, students and parents. Remodeled school council to far more effective Student Body Committee, holding fortnightly meetings. Organised first referendum proposing change in school uniform based on popular demand. Relaunched South Hampstead Old Girls' Association (SHOGA).

JUL 2012 – JUL 2012

Pakistan Fashion Week, London – Volunteer

Assisted in daily event management & supported prominent Pakistan fashion designers in showcasing their collections.

NOV 2011 – APR 2013

The Comedy Club at South Hampstead – Co-Founder

Founded and ran The Comedy Club for students at South Hampstead High School, showcasing British comedy television & film at weekly viewings, and encouraging creative writing for comedy sketches & plays.

OCT 2011 – APR 2012

South Hampstead High School Magazine – Visits & Trips Editor

Worked closely with the Managing Editor & Creative Designer of the school magazine on editorial content & Adobe InDesign while editor & writer for the largest content section, Visits & Trips.

JUL 2011 – JUL 2011

Working Title Films – Intern

Assisted production teams on various film projects including Anna Karenina at one of the world's leading film production companies.

JUL 2011 – JUL 2011

Saatchi & Saatchi – Intern

Worked directly for Adam Armstrong, Talent Manager EMEA. Researched & assembled an ad brief for a university project, and sat in on several meetings.

JUN 2011 – JUN 2011

GQ & GQ Style, Condé Nast Publications – Features Intern

Worked at the Features Desk for Jonathan Heaf, Features Director & Luciana Bellini, Features Assistant. Transcribed interviews, did research for various sections of the magazine & attended to office duties.

JUL 2009 – JUL 2009

CNBC Europe – Shadow Work Experience

Shadowed Faiza Sindhi, Head of Operations – Creative Solutions, EMEA at CNBC.